Choices, Values, and Frames/ Edited by Daniel Kahneman and Amos Tversky
Cambridge University Press; Russell Sage Foundation, 2000, Cambridge, New York etc.
, (carte) xx, 840p., ISBN 978-0-521-62749-8
Topics (ro): luarea deciziei - incertitudine - risc; valoare; teoria prospectarii; alegere rationala; alegerea consumatorului; iluzia banilor; alegere politica; multiplicitatea valorii Topics (en): decision making - uncertainty - risk; value; prospect theory; rational choice; consumer choice; monet illusion; political choice; multiplicity of value | | Position: Aa.0-KAH
UDC: 159.9; 14
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